KTM ends 2019 with a new sales recordFebruary 1, 2020
At the beginning of the year, manufacturers usually sum up the financial results of the previous one. For some manufacturers, the decline in sales in India and the United States was significant, but not for KTM. The right strategy and growth trend led the Austrians to a new record.
In 2019, KTM sold 234,449 motorcycles, while its subsidiary Husqvarna also made good progress – 45,650 motorcycles. In total, growth was approximately 7% compared to 2018. In Europe, KTM sales grew 8.9 percent. Even in the stagnant markets of India and the USA, the manufacturer showed positive results.
At the end of 2019, KTM acquired the Spanish brand GasGas, which further strengthened the company’s position. The Austrians have big plans for the future, and they are not going to stop there. Management chose the right development strategy in the early 2010s, and it paid off. Unsurprisingly, in June 2019, KTM became the best-selling brand outside of Asia. Click here for a detailed report.
What’s next for KTM? World domination is just around the corner? The level of the largest motorcycle manufacturers is still far away, but the trend is promising.
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