Kia’s top designer doubts Stinger’s future due to low salesSeptember 18, 2019
Gregory Guillaume, head of Kia’s Frankfurt design studio, admitted that the company will have to seriously consider the next-generation Stinger concept so that it can become popular.
Kia’s management has not yet made a final decision on the development of the second-generation Stinger sports liftback due to low sales of the current model. About this publication Car Advice told the head of the Frankfurt design studio of the South Korean brand Gregory Guillaume.
“At the moment, Kia Stinger sales do not live up to our expectations. Of course, we did not count on high demand, but we expected to succeed, at least in the US market, where a similar concept could work, ” – said Guillaume.
At the same time, the designer emphasized that he would like to see the second-generation Stinger. “I started my career at Audi, which needed to release three generations of the flagship A8 sedan before it could compete with the Mercedes-Benz S-Class and BMW 7-Series,” – Guillaume explained. According to the expert, Kia will have to think about a new Stinger concept, which, for example, could become completely electric.
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