Kia’s new electric crossover could become the brand’s best-selling electric vehicle in EuropeJanuary 28, 2021
Kia chief designer Karim Habib that the company is preparing several electric novelties at once.
Recently, the chief designer of Kia Karim Khabib showed the brand’s new electric vehicles, among which there are a crossover, an SUV, a sedan and a sports car. Kia’s first car built on parent company Hyundai Motor’s new modular electric platform E-GMP is likely to quickly become the brand’s best-selling all-electric vehicle in Europe.
The new electric vehicle will be a crossover with design elements from the Imagine Concept unveiled at the 2019 Geneva Motor Show. Kia plans to sell 10,000 to 15,000 units of the model in Europe this year following its September launch, Kia Europe COO Emilio Herrera said. Note that the current compact electric vehicles sold in Europe include the Volkswagen ID3 and BMW i3 hatchbacks. Renault will join the segment with a production version of its Megane eVision at the end of the year, and Citroen is already offering an electric version of its new battery-powered compact C4 called the ë-C4.
Herrera did not disclose forecasts for expected sales of the crossover in 2022, but it could surpass sales of two all-electric vehicles in Kia’s European lineup, the Soul and Niro small crossovers. Herrera said the new electric vehicle platform will increase the range and speed up charging for Kia’s battery-powered vehicles.
The E-GMP architecture will also form the basis of the Hyundai Ioniq 5 midsize crossover, which is expected to be unveiled in the coming weeks. Hyundai said the platform promises up to 500 km of range and sports-car acceleration.
The platform is intended for cars from the compact segment and up to the large seven-seat crossover, various body types, as well as high-performance vehicles. Hyundai said the E-GMP platform allowed the battery to recharge up to 80 percent in 18 minutes.
The crossover will be the first of seven all-electric vehicles that Kia will launch globally by 2027, in line with the recently announced mid-term business strategy Plan S. By 2025, Kia plans to have a total of 11 all-electric vehicles in its global lineup, including including models that run only on electricity and models that use multi-energy platforms.
By 2025, the brand hopes to take 6.6% of the global electric vehicle market and reach 500,000 electric vehicle sales per year by 2026. Both the Kia crossover and the upcoming Ioniq 5 will be built at Hyundai Motor’s plant in Ulsan, South Korea. All seven of Kia’s upcoming electric vehicles will be imported from South Korea.
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