Kia will talk about “emotional communication” between the driver and the car.December 20, 2018
At the Consumer Electronics Show (CES) in Las Vegas, Kia will tell from the era of “emotional driving.” The basis of the interactive installation will be the system R.E.A.D. – the first technology, which in real time analyzes the emotional state of the driver and adjusts the surrounding space for it.
Kia calls its exposure Space of Emotive Driving. The central place in it is occupied by the R.E.A.D. system, which was developed jointly with the emotional computing group of the Massachusetts Institute of Technology’s media laboratory. R.E.A.D. or Real-time Emotion Adaptive Driving uses artificial intelligence to read biosignals and analyze the emotional state of the driver, optimizing and personalizing the space inside the car.
Albert Birman, head of research and development at Kia Motors, says that R.E.A.D. will allow you to create an interactive space inside the car, as well as to establish a permanent “emotional communication” between the driver and the car.
Another new CES, but already related to Hyundai, will be the concept of an UAV interior with a quarter or fifth level of autonomy. One of the features of the cabin of such cars should be a digital windshield, which not only changes the degree of transparency, but also turns into a huge display. Movies or other entertainment content can be broadcast on it while driving in drone mode.