KIA will focus on crossovers and electric carsJanuary 20, 2020
The Korean automaker plans to launch a new electric car in 2021 as part of a strategy that involves the transition to the production of electric vehicles and mobile solutions over the next 5 years.
The so-called Plan S should help the Korean firm establish “leadership in the future automotive industry.” Note that it details future models, investment strategies, and sales goals.
A completely new Kia electric car will appear in 2021 in accordance with the company’s desire to offer “a complete line of 11 electric models and by 625 to occupy 6.6% of the global electric car market.” The brand’s development strategy has not yet been officially confirmed, but the model will be assembled on a new platform and, it is claimed, will have a range of more than 500 km.
Kia also confirmed that the car will receive a crossover style, and the design will resemble the concept of Imagine by Kia, introduced last year. The model is said to be able to charge in less than 20 minutes with a high-speed charger.
Kia plans that by 2025, electric vehicles will account for 20% of total sales in developed markets (South Korea, North America and Europe). She will continue to promote traditional fuel vehicles in developing regions before gradually introducing electric models. It is assumed that this approach will allow Kia to take into account specific market requirements at the product planning stage and, therefore, it is better to adapt each model to the region.
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