Kia plans to create a serious competitor to the Japanese Toyota Prado

Kia plans to create a serious competitor to the Japanese Toyota Prado

September 12, 2020 0 By autotimesnews

The South Korean automaker is seriously planning to expand its lineup with true SUVs and pickups. Thus, Kia wants to compete seriously with companies such as Chevrolet, Toyota, Ford and Nissan. A new “ladder” platform is also under development.

The South Korean brand Kia plans to become a manufacturer of not only budget sedans and crossovers, but also directly compete with manufacturers of pickups and SUVs. Kia plans to compete with companies such as Chevrolet, Toyota and Ford. The announcement that Kia is working on its own midsize truck platform came about a year ago. In a recent interview, brand officials revealed that work on the new off-road architecture is still underway. On the basis of the new “trolley” will be created off-road vehicles that will not yield to the Japanese Toyota Prado and Nissan Patrol.

Thanks to Kia Telluride, Hyundai Palisade and even the latest Kia Sorento, the South Korean automaker has been able to solidify its position in the midsize crossover segment. However, none of these cars have the serious off-road capabilities that the Ford Ranger or Toyota Land Cruiser have.

They are, after all, large crossovers with pseudo-off-road capabilities, and they are all based on a monocoque platform similar to the one used in regular sedans. There is still a desire to create serious SUVs, according to the leaders of Kia and Hyundai, but it was influenced by the situation with COVID-19.

Both brands certainly have potential engines to power SUVs and pickups. In particular, the 3.0-liter six-cylinder turbodiesel engineered for the Genesis GV80 premium crossover offers a sizable 274 horsepower. It’s enough to challenge the Japanese rivals’ four-cylinder turbo diesels. This means that this engine is likely to be the preferred engine for the Kia / Hyundai pickup duo.

“If you really want to break into the off-road segment of the car market, you need a serious platform with a frame,” says Roland Rivero, director of product planning for Kia Australia.

Not so long ago, AutoTimesNews wrote that the new KIA Sonet crossover was launched into production. Already at the stage of the concept car, the car aroused great public interest. The model should go global and be sold in many markets.