Kia Motors will change name along with logoNovember 12, 2020
South Korean automaker Kia Motors is considering changing the company’s name. The proposal to switch from KIA Motors to KIA is significant.
Kia Motors, a branch of the National Metal Workers’ Union, released a newsletter today, Nov. 12, announcing that management is seeking a name change without the union’s consent.
“They are trying to change the mission of Kia Motors unilaterally, without talking to members, although we are in the process of collective bargaining. The union is strongly opposed to a name change that the members disagree with, “commented Choi Jong Tae, head of the union.
If the company name does change, it is highly likely that this will happen along with the release of the new logo. According to former Kia Motors Park President Han-woo, in a February speech at the Korean Automobile Journalists Association’s event hall, “The new emblem is similar to the one on the concept car but will be slightly modified.”
Auto industry officials have long predicted that there is a high likelihood of a company name change. However, as stated by Kia Motors, “nothing is officially discussed and we have nothing to say.”
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