Kia does not cope with increased demand for Telluride crossoverJanuary 24, 2020
The increase in consumer demand for the South Korean crossover Kia Telluride forced the automaker to increase the production volume of this model to 100,000 units per year.
Too many people recently want to buy a large Kia Telluride crossover. That is why, the management of the company decided to increase the production volume of this car to 100,000 copies per year, expecting that demand for it will remain as high. It is worth noting that the three-row crossover has only been sold for the past 11 months, and crossovers and SUVs are still very popular types of cars around the world.
Sales of Kia Telluride began in February last year, and at first, the crossover was bought very poorly, but for most of the year, sales quickly increased to 5,000 units per month.
In the last quarter of 2019, sales were more than 6,000 per month. Kia dealers sold a total of 58,604 Telluride units last year. This is a very good result for a completely new three-row crossover, which should compete with the American Ford Explorer, whose sales last year amounted to 184,653 units.
Such a big increase in the popularity of the new Kia crossover was helped by the fact that the model was able to win many car awards, including the 2020 Crossover in North America. The car even became more popular than its co-platform – another South Korean Hyundai Palisade SUV. Unless, the latter is cheaper.
From the very beginning, a Kia car was more expensive, and even after a slight increase in prices for both cars, the Kia model still remains a more expensive offer on the market, although this does not seem to reduce interest in it. Last week, a Kia spokesman said Telluride is one of the company’s most popular models. The initial price of a crossover is $ 33,060
Not so long ago, we wrote that KIA Telluride has earned the title of “SUV of the Year.” This Korean SUV has become the best according to the authoritative American automobile magazine. To choose a winner, experts evaluated different models according to numerous parameters, one of them is the price-quality ratio.
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