Kawasaki may buy Bimota brandSeptember 25, 2019
A new rumor spread in Italy. Kawasaki Heavy Industries bought the Bimota brand and all intellectual property ?! At the moment, little is known about the details of the transaction, but Italian media write that in the coming days there will be a large press conference on this subject.
This news can be very interesting if there is at least some truth in it. Bimota has always made unique motorcycles, so it is curious how the Japanese could use the legacy of Bimota engineers.
So far there are more questions than answers. Is Kawasaki planning to restore Bimota as a separate brand? Since 2013, the Italian brand has been owned by Swedish investors, who have not been able to restart the development and production cycle. On the other hand, Bimota’s developments could benefit Kawasaki in the struggle for the Asian market, where cubic capacity and customer requirements are gradually growing. The revival of the Bimota brand is only possible if Kawasaki decides to have a satellite brand to produce more expensive motorcycles for the West.
Interesting rumor. We will try to monitor the situation and keep everyone informed.
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