Jeep won a lawsuit against a company that released a clone of its SUVNovember 28, 2019
Mahindra produces and sells models in the USA whose design was copied by the Jeep CJ.
The court sided with the American concern FCA (Fiat-Chrysler), putting an end to the dispute over the design of the Roxor frame SUV, released by the Indian company Mahindra & Mahindra. According to the plaintiff, the brand almost copied the design of the Jeep CJ and Wrangler models.
Note that the Roxor SUV is available for purchase from last spring on the North American market. The model is produced by the method of coarse assembly at a plant in Michigan. Almost immediately after the start of sales, the concern, which in particular owns the Jeep brand, accused the Indian brand of copying the design.
In turn, Mahindra offered a compromise, promising to change the design of the front of the car, but did not fulfill this condition. At the end of November, during the court hearing, the judge recognized the similarity of Mahindra Roxor SUVs with Jeep models.
Now FCA is waiting for the final decision of the US International Trade Commission, and after that the company will seek to stop selling the Indian brand model in America. Further, the case will be considered in the spring of 2020.
Note that Mahindra Roxor is not a direct competitor to modern Jeeps, for example, because it is agricultural machinery, but at the same time it is in high demand, including because of the low price.
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