Jeep registered a new trademark

Jeep registered a new trademark

February 24, 2020 0 By autotimesnews

The last trademark hints at something new: either this is the name of the model, or the equipment.

It is known that for several years Jeep has been working on the revived Grand Wagoneer. Despite the status of Jeep, especially in the USA, as the original brand of an SUV, the manufacturer is a little worried that there is still no three-row car in its lineup. Parent company FCA sells the three-row Dodge Durango, which shares the platform with the Jeep Grand Cherokee. If everything goes according to plan, the revived Jeep Grand Wagoneer should arrive sometime next year.

    Meanwhile, Jeep seems to be pushing ahead with new options for existing models, and the Wagoneer Hobby Forum has reported that a new Obsidian trademark application was filed with the US Patent and Trademark Office just a couple of weeks ago.

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The description indicates that the nameplate is intended for use on “land vehicles, namely passenger cars.” Most likely, this is the name for future configuration. It is not yet known for which model, but it can easily be used for any of the existing Jeep cars and, possibly, for the new Grand Wagoneer. Why do we think Obsidian will be used for the Jeep and not for any other FCA brand? Because Obsidian is a type of stone with a deep black color. This name is best suited for an open market brand.

The American manufacturer has not yet revealed its plans for the arrival of a possible SUV Jeep Obsidian Edition. However, if back in 2018, Jeep also filed a patent application with the name “Recon,” which is now a new package available for the 2020 model year Jeep Wrangler, it is logical to assume that this time Jeep will present the proposed edition sometime in 2021 year.

Taking into account the fact that Jeep continues to develop, it will not come as a surprise that the Obsidian edition will be aimed at premium buyers than serious off-road enthusiasts.