Jeep offered to paint Wrangler in bright colors for freeSeptember 17, 2020
The company has launched a promotion for British buyers
UK Jeep Wrangler buyers can take advantage of a special offer before the end of this month: Those who choose an SUV in a bright, saturated color will not have to pay for the body paint – this option usually costs £ 675
It is believed that the choice of color occurs deliberately only 20 percent of the time. However, it has a strong effect on mood. This is especially true for rich colors, the effect of which, according to color psychology expert Karen Haller, can be compared to drinking a cup of espresso. Jeep UK decided to put the theory into practice and offered customers to paint their new Wrangler in one of four bright colors for free: Firecracker red, Punk’n metallic orange, HellaYella yellow and Bikini metallic blue.
Firecracker red is the perfect choice for an active driver. In addition, this shade is most noticeable on the road. Punk’n metallic orange is the color of childlike spontaneity with a touch of mischief. HellaYella yellow represents the sun, endless optimism and a positive outlook on life. And blue Bikini metallic blue is like “plunge into the warm waters of the tropical seas.”
Classic blue is also good because this year it became the shade of the year according to the Pantone Color Institute.
Earlier Jeep showed the hybrid Wrangler 4xe – but this version has not yet reached Europe. The power plant of the SUV consists of a two-liter turbo engine that develops 272 forces and 400 Nm of torque, a belt-driven starter-generator with a capacity of 45 forces (53 Nm) and a 136-horsepower electric motor integrated into an eight-speed automatic transmission. In total, they deliver 381 horsepower and 637 Nm, which is more than the Wrangler Rubicon 392 with a V8 engine.
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