Jeep asked his fans to come up with a design element for the new modelJune 21, 2020
According to an official press release, everyone can offer their own design element, which will be embodied in a completely new Jeep model.
Jeep, as you know, likes to add some design elements (Easter eggs) to their cars, these elements are a reference to other models of the automaker. For example, on the windshield of some of them there is a silhouette of a Willys SUV of the 1941 model, which seems to be climbing up. In some elements of optics there is a proprietary false radiator grille.
According to the chief designer of the Jeep brand, Mark Allen, for the first time “Easter eggs” appeared in the midsize SUV Grand Cherokee 2011.
“We added small Jeep grilles to headlight reflectors. It was a simple integration to the standard auto element. After that, we started telling Easter eggs about various design elements of our vehicles, ”he added.
Where and when the next Jeep Easter Egg will appear will be decided by fans of the brand throughout the United States. This is what the press service of the automaker said through a press release. Winners will be judged by creativity, love for the Jeep brand itself, complexity of execution (the latter means that sending can be done without problems in a Jeep car) and originality.
What prize will the winner get, you ask? The company will give him a brand new Jeep, model year 2020 or even newer. Although there is some snag. You must be over 18 years old and live in the United States, while the price of a Jeep should be up to $ 50,000, which is not so bad, as this should be enough to buy an exclusive Wrangler SUV Unlimited Rubicon.
Not so long ago, our publication wrote that an inexpensive analogue of the Jeep Wrangler received an off-road version. The Beijing BJ40 SUV from the Chinese BAIC costs almost half the price of the original Wrangler. But outwardly the “heavenly” SUV borrowed a lot from its American counterpart.
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