Jeep and Juventus celebrate Serie A championshipAugust 4, 2020
In 2020, Juventus Football Club confirmed its status as the undisputed football leader in Italy. To celebrate this achievement, Jeep launches a new campaign with the champion slogan “Campioni in Carica”
Change and continuity are two different ways to develop and strengthen your place in the world. It took Jeep and Juventus Football Club just a few days to present the world with illustrative examples of achieving their goal in these two radically different ways. The automotive brand to which we owe the very concept of SUV has recently launched the new Jeep Renegade 4xe and Compass 4xe with innovative plug-in hybrid technology. The new cars represent an uncompromising hybrid solution, the new products guarantee consistently high performance on all types of surfaces with reduced impact on nature. Starting in 2020, the Jeep brand is embarking on an environmentally conscious technological journey.
For its part, Juventus is the champion of continuity and stability, following the only path – the path of victories. This year, the black-and-whites won the Serie A home championship, impressing the fans with the quality of the game and setting another record in the history of Italian football.
In this challenging sporting season, the winning combination of two leaders whose shared values and dedication have earned the football team sixteen titles in eight seasons, including the Serie A championship and the Coppa Italia and Supercoppa Italia titles. The Black & White added to their impressive multi-year championship title the first team to win 1,600 Serie A wins, and one of the greatest players of today, Gianluigi Buffon, set an all-time championship record in Italy with a total of 648 matches.
In honor of these achievements, Jeep has launched a new advertising campaign under the striking slogan “Campioni in Carica”. The words are a tribute to both the team’s championship victory and the launch of two new Jeep models, the first plug-in hybrid SUVs in the brand’s history.
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