Jaguar will not give up sedansApril 15, 2020
Despite the ever-growing popularity of SUVs, the British brand will continue to produce cars in the sedan.
Jaguar currently has two crossovers on sale in the United States – the F-Pace and E-Pace, which have good sales figures. The popularity of crossovers in the country will not stop growing in the near future, but this does not mean that the British company will not invest in the segment of traditional sedans.
As can be seen from the main F-Type update for the 2021 model year and the upcoming appearance of the all-new XJ sedan, Jaguar remains committed to models outside the SUV segment. This was also confirmed by Joe Eberhardt, president and chief executive officer of the company in North America, who recently gave an interview to MotorTrend.
“The future of sedans is a challenge for the entire industry. Many of our competitors said they would move away from sedans. We are not going to do this. The fact that we just released the updated F-Type is proof that we still believe in sports cars, especially the Jaguar brand. And although the volume may not be what it once was, we still think that it is the heart and soul of our company, ”said Eberhardt.
Despite the firm decision not to abandon the classic sedans, their number, general concept and philosophy may change to meet the needs of the market, which is gradually turning into electric cars.
“We will definitely always be in sedans. It’s not a question. I am also not sure whether we will cut it. I’m not sure about that, but maybe they will look a little different. So, for example, the next generation XJ will be completely electric. Thus, this is a different interpretation of the sedan, but it is a sedan, ”the leader added.
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