Jaguar Land Rover will miss the next motor show in GenevaDecember 5, 2018
However, the novelty of the concern will not remain without an official presentation: they will be shown at special events organized by the automaker itself.
The British company Jaguar Land Rover has decided to skip the Geneva Motor Show, which will begin its work in March next year. Such information is distributed overseas car portal Autocar. The brand has joined the ranks of “shirkers” (in Swiss Geneva, we will not see Volvo and Ford) due to the financial side of the issue.
Specialists of the brand calculated the estimated costs of participation in the motor show and came to the conclusion that this kind of “investment” is ineffective. In short, the concern, remembering the recorded decline in sales (about 13%), headed for minimizing costs.
Instead of a booth at the international motor show, the new Jaguar Land Rover debuts as part of the presentation events, the organization of which the manufacturer will be engaged in independently.