Jaguar Land Rover will cut 4,500 jobsJanuary 12, 2019
The company came to this decision because of the need to improve efficiency as a result of falling sales in the Chinese market, as well as a decrease in demand for diesel cars.
According to media reports, Jaguar Land Rover is going to cut about 10 percent of all its employees. This will be about 4,500 people out of a total of 42,500 jobs. The main reduction will be in the marketing and management departments. Workplaces in workshops will remain virtually untouched.
The company, which is owned by the Indian company Tata and is widely known by the acronym JLR, is the largest car manufacturer in Britain, but global sales fell last year to less than 600,000 vehicles. Domestic sales of Land Rover cars declined by almost six percent in 2018. The brand’s market share also dropped slightly to 3.25 percent. Meanwhile, Jaguar sales grew by more than four percent last year.
In addition to reducing sales of cars around the world, the company has not very successfully invested in the construction of factories in China. These investments accounted for just one-fifth of the decline in sales of new cars in the local market.
Meanwhile, rumors about the sale of the Indian concern Jaguar Land Rover have not been confirmed. According to representatives of the Tata company, they are still confident in the success of British brands and will exert maximum efforts to realize the potential of the product known worldwide.
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