Jaguar Land Rover lost the battle to design iconic Defender

Jaguar Land Rover lost the battle to design iconic Defender

August 5, 2020 0 By autotimesnews

The British automaker was unable to defend in court the right to patent the design of the legendary Defender SUV. Back in the fall of last year, the company filed a relevant application with the local intellectual property office, which was rejected.

Jaguar Land Rover has decided to defend the design of its classic Defender after unveiling the Ineos Grenadier SUV from the young Ineos Automotive brand. This all-terrain vehicle was created based on the Defender, which did not suit the JLR management.

Jaguar Land Rover has been solving this problem in court since last year. At the end of the next meeting, the court rejected the company’s request to register special rights to the Defender uniform. Bloomberg writes about it.

Experts did not find the required “distinctiveness” in the form of an SUV, which means that other companies, if desired, can produce SUVs with a similar appearance.

JLR’s decision of the London court was disappointing, as a company spokesman told reporters. According to him, the shape of the Defender is “unique” and instantly associated with the brand itself.

At Ineos, the decision of the judges was taken favorably, simultaneously announcing the appearance of their “scandalous” novelty – 2021. Recall that Ineos Automotive is a subsidiary of the petrochemical company Ineos Group, headed by British billionaire Jim Ratcliffe, who is also an ardent fan of SUVs.