Jaguar Land Rover bought Bowler tuning studioJanuary 1, 2020
Now the brand will be able to produce even more interesting SUVs. This company is famous for its work on SUVs, has extensive experience in refinement, boosting, as well as in small-scale production.
Bowler was very famous in the 1980s and 1990s, specializing in Land Rover SUVs, as well as racing cars for the rally. Jaguar Land Rover bought this tuning studio the day before. The transaction amount remained unsolved. The British brand noted that now their experience is very in demand.
As JLR noted, “Special Vehicle Operations (SVO) is a fast-growing business that strengthens the key attributes of Jaguar and Land Rover vehicles.” Back in 2012, the two companies worked closely together, leading to the release of the Land Rover Defender Challenger. Apparently, now the name Bowler will be used to produce extreme versions of SUVs.
SVO chief Michael van der Sande said the company will conduct a series of investments and a reorganization in the new division of the brand. Details have not yet been disclosed, but it became clear that the tuning studio will become larger and gain more influence in its market segment. Michael took the purchase with great enthusiasm.
Unfortunately, so far no details about the new models featuring Bowler. So far, both companies are busy with integration, as well as supporting former employees and customers.
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