In the United States, a new mini-series about Formula 1October 4, 2019
Formula 1 announced a partnership with the popular American media platform Complex, which begins showing the mini-series The Pit (“Boxes”), which talks about what is happening on the championship tracks, in the paddock and beyond.
The series consists of five parts, they will be released on Complex.com weekly until the US Grand Prix, and the first will be shown tomorrow, October 4. She was filmed in Budapest and at the Hungaroring during the days of the Hungarian racing weekend.
The new project was created with the participation of Wavemaker, it talks about the world of Formula 1 in a language that is understandable to young people, and the material is presented in the appropriate style, so the American rapper A $ AP Ferg, aka Darold Dewrard Brown Ferguson Jr., is invited as the lead.
Each episode of the series is dedicated to a particular rider and his team, the heroes of The Pit have already become Carlos Sainz, Lando Norris, Daniel Riccardo and Kimi Raikkonen.
Ellie Norman, Formula 1 Director of Marketing and Communications: “Partnership with Complex gives us an ideal platform that will attract the attention of new American fans. We want to show Formula 1 in a different way, so let’s look at the championship through the eyes of Aesap Ferg, who will communicate with several leading racers of the world – this is a great way to captivate a new audience. ”
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