Hyundai will create a new sub-brand under which FCEV electric cars will be sold

Hyundai will create a new sub-brand under which FCEV electric cars will be sold

October 17, 2019 0 By autotimesnews

Especially for its models that use hydrogen as a fuel, the South Korean company Hyundai will create a new sub-brand Neptune. An application for registration of a trade name in Australia was submitted a couple of days ago.

Hyundai is one of the few manufacturers that still believe that hydrogen fuel cell electric vehicles (FCEVs) are the future of the entire automotive industry. We admire their efforts and find the Nexo crossover, which is precisely the FCEV car, one of the pioneers in its class. Judging by the fact that not so long ago, representatives of the automaker turned to the patent office in order to register a new product brand, Hyundai management plans to significantly expand the number of its electric vehicles with hydrogen fuel cells.

It is reported that the application for a new Neptune trademark has recently been filed in Australia and is intended for use on “electric vehicles that use hydrogen fuel cells to save energy”, as well as “on electric trucks.”

The connection between the Neptune name and the FCEV technology is obvious, given that Neptune was the god of the sea for the Romans and that vehicles that use a similar energy conservation technology emit only water. An application for a new trademark may be the next step in the company’s strategy to produce at least 500,000 FCEV cars per year – this result is planned to be achieved by 2030 as part of the FCEV Vision 2030 program.

¬†Hyundai’s South Korean division Hyundai Mobis has recently opened its second FCEV hydrogen fuel cell electric vehicle plant to increase production from 3,000 vehicles a year planned for 2018 to 40,000 units by 2022.