Hyundai unusually advertised its hydrogen Hyundai NexoOctober 5, 2019
The Spanish division of the brand launched a campaign involving brand ambassador and athlete Mireille Belmonte, which is testing Hyundai Nexo technology on pure hydrogen fuel cells.
In the video, the Olympic champion faces the challenge of training inside a bubble connected to the exhaust pipe of a Hyundai Nexo, breathing in “exhaust fumes” directly from the car.
This extreme task demonstrates the effectiveness of environmentally friendly technology developed for Hyundai Nexo, which emits only water vapor and purifies the air by 99.9%. A powerful campaign launches the Hyundai Eco Road Show, which runs through October 10th. This parallel initiative will raise awareness of the Hyundai ECO product line in different parts of Spain.
Mireya Belmonte, the video star, admits that she found this challenge unexpected and, without hesitation, accepted Hyundai’s exciting offer to show how far hydrogen technology could go.
“As a Hyundai brand ambassador, I was invited to participate in a competition where I will inhale emissions directly from a Nexo exhaust pipe. At first I was shocked by this concept, but now I can say that this is one of the most amazing projects in which I participated. Engaging in this process to demonstrate the effects of inhaling direct emissions from the model, i.e. water vapor and oxygen, was an incredible test that I am proud of. Without a doubt, it is vital to continue to support brands such as Hyundai so that they remain innovative and create a better future for everyone, ”said Belmonte.
Recall that Hyundai Nexo, the first hydrogen fuel cell car available in Spain. It is a prime example of Hyundai’s commitment to hydrogen technology for urban mobility. This is due to the fact that it does not emit polluting particles, and also reduces the carbon footprint. To maximize the effect and demonstrate the positive impact of technology, Hyundai worked closely with the National Hydrogen Center and Camde Sports Medical Center in Spain. Together, they supported the safety of filming, as well as providing recommendations for making the film.
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