Hyundai Tucson crossover will become a hallmark for the brandSeptember 25, 2020
In a recent interview, an automaker spokesman said the Hyundai Tucson compact crossover will be a trademark for the brand. He also shared plans for an updated version of the crossover.
It’s no exaggeration if we say that the new Tucson is a real breakthrough for Hyundai. Its design represents a major departure from the brand’s previous styling and is a design breakthrough that hints at the future look of the rest of Hyundai’s vehicles. In addition to building a Hyundai Santa Cruz truck based on the new Tucson, the automaker has even more ambitious plans for its compact crossover.
As a relatively new player in the market, Hyundai does not have a recognizable model to instantly associate with.
It turns out that this could change very soon if South Koreans want to make Tucson a kind of brand identity.
“Everyone associates the Mercedes brand primarily with the luxury S-class, BMW is instantly recognizable through the 3 Series, in the case of Porsche, the 911 sports coupe,” Hyundai’s global design chief Sang Yup Lee said in a recent interview. “We do not have a car with which everyone would associate our brand. It is quite possible that the Hyundai Tucson crossover can play the role of the most recognizable car of the brand. “
According to Li, the most recognizable model of a brand doesn’t have to be the fastest, most luxurious, or most expensive. It could be something simpler and more prosaic – just like the Golf is one of the Volkswagen symbols.
Interestingly, Lee also mentioned something about the new Tucson during the interview – he said a long wheelbase version of the model will be coming soon.
Not so long ago, our publication wrote that the Hyundai Tucson crossover was officially presented. The fourth generation crossover has received significant differences from its predecessor.
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