Hyundai to launch three Genesis electric vehicles in Europe in 2021May 4, 2021
In Europe, the start of sales of the luxury sub-brand Hyundai is scheduled for this summer. Four models of the brand will be sold at showrooms in the UK, Germany and Switzerland.
Korean premium car maker Genesis has confirmed that it will enter the European market this summer with a new range of vehicles that will compete with premium brands such as Audi and Mercedes.
Genesis will initially offer its G80 midsize executive sedan and GV80 SUV. They are rivals of the Mercedes E-Class and the GLE SUV in the UK, Germany and Switzerland markets. A smaller 4-seater G70 will appear a little later. These two models will rival the Audi A4 sedan and the Q5 SUV. To underscore Genesis’s commitment to the European market, the brand states that “a dedicated European product will appear within a year.”
The automaker has also confirmed that three electric foreign cars will go on sale in June 2022. It will be the G80 electric car, which was presented at the Shanghai Motor Show. Two more electric vehicles with E-GMP architecture will join the lineup at a later date.
A small number of Hyundai Genesis sedans were launched in the UK shortly before the brand began its own production. But with the 3.8-liter V6 engine and the high price tag, this was no easy task for Hyundai. However, as the new brand focuses on luxury design and sales as well as a new product line, Genesis is targeting established premium manufacturers in Europe.
The retail sites will be called Genesis Studios with centers in London, Munich and Zurich. They will be focused on a practical approach. Clients will be assigned a Genesis Personal Assistant. The G80 and GV80 will go on sale in June. Pricing will be confirmed closer to the start of sales this summer.
Read also that the 2022 Genesis G70 Shooting Brake station wagon is being tested at the Nurburgring.
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