Hyundai pickup will not look like Santa Cruz conceptFebruary 19, 2019
The head of the South Korean brand Hyundai design Sang Joop Lee claims that each model will look different.
It takes a long time to bring the concept car to a fully production version – just look at the mid-engine Corvette and the American Jeep Gladiator pickup. A logical continuation of another hotly anticipated concept is the Hyundai Santa Cruz pickup – the concept was shown at the Detroit Motor Show in 2015.
Despite the fact that according to the plans of the automaker’s management, the small pick-up was originally supposed to go on sale last year as a 2019 model, the model did not “stand up” on the conveyors. The general decline in sales, followed by the resignation of the CEO, meant that the company’s priorities had changed, at least in the short term.
When Santa Cruz was originally shown, it was made in the general Hyundai style. This may change, says Sang Jupe Lee, head of Hyundai’s Global Design Center.
According to him, from now on, every car in the Hyundai lineup will have a unique appearance.
Although we can still expect that the serial version of the Santa Cruz pickup will appear in the near future, its design will certainly be very different from the concept. Mr. Lee said that the overall design “will be much more distinctive” and will have “much more charisma.”
It is possible that this may be the first case when a production car will get an even more spectacular appearance than its conceptual version.
Not so long ago, we wrote that Hyundai was preparing for the debut of a new compact cross.
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