Hyundai Kona EV may disappear from brand lineup

Hyundai Kona EV may disappear from brand lineup

October 3, 2020 0 By autotimesnews

The popular South Korean electric vehicle Hyundai Kona EV faces new domestic competition.

The Hyundai Kona EV continues to be a phenomenal success for the South Korean automaker. When it first hit the US market in early 2019, the demand for it far exceeded supply. This summer, worldwide sales of the Kona EV surpassed 100,000 units, a milestone for an all-electric vehicle, and the number continues to grow. The Kona EV has a starting price of $ 37,190, making it one of the most affordable battery-powered SUVs on the market.

In the long run, it has been reported that Hyundai may ditch the electric options of the current models, which also offer combustion-powered counterparts, and the Kona is on that list. Hyundai explains this by the fact that a new sub-brand Ioniq is responsible for the all-electric models of the brand. However, Hyundai CEO Lorenz Glaab was quick to assure that for the time being, the Kona EV will continue to “exist and operate” alongside the Ioniq models.

As a reminder, Hyundai launched its new Ioniq EV brand in August and its first model will be released next year. In total, three new electric vehicles are planned to be launched, called the Ioniq 5,6 and 7. The first to arrive will be the Ioniq 5, the production version of the Hyundai 45 concept, and will be positioned as a mid-size crossover, representative of the most popular car segment in the world at the moment. The Kona EV, by comparison, is marketed as a subcompact crossover.

Given the continued success of the Kona EV and the fact that this crossover is still relatively new, it is unlikely that there will be a radical change anytime soon. But eventually, the time will come when Hyundai will stop producing it, and when that happens, the Ioniq will fill the gap.