Hyundai is preparing to introduce a family of electric carsJune 11, 2020
The Korean company is developing three advanced innovations on electric traction.
Hyundai is preparing a family of radical electric vehicles built on the new modular EV platform of the Korean company, each of which differs in its own style. Firstly, in 2021 a production version of the concept in retro style 45 will be released, and soon after that – the Prophecy concept car. The third car will be presented next year also as a concept and is said to demonstrate the breadth of the electric global modular platform (E-GMP).
“The new EV architecture gives us a long wheelbase and a flat floor, and we are experimenting with unique USPs and how we will stretch them [for various vehicles]. 45 looks more like an SUV, and the Prophecy is the future offering. Third, it has more space, ”said Lee, head of design at Hyundai.
45 will stand above Kona Electric as Hyundai’s first stand-alone electric model. Lee confirmed that the design of the production car, which was recently tested at the Nurburgring, is finished and closely reflects the 1970s style concept, shown last September.
“A show car is a very serious concept. This is not a concept that will never make production. This is how we would like to start. I am very glad how close the serial version is to the show room, and the same applies to Prophecy, ”Lee said.
Prophecy, whose design is currently being finalized, will compete with the Tesla Model 3. Inspired by the 1930s, it looks completely different than 45. This step is the result of Hyundai’s desire to avoid the “Matryoshka” effect, which is very popular with brands.
“This is about surprise. Our design philosophy begins with sensual sportiness. Hyundai is known for its value for money, but that’s not enough. Sensual sportiness gives the car much more emotional value. People have different lifestyles, and we want the design to fit different lifestyles. Looking at 45 and Prophecy shows our range of design, ”said the chief designer.
Consistency across the Hyundai line-up will be achieved through finer design details. For example, we are talking about pixel lamps and a series of tiny LEDs.
Hyundai intends to launch 16 new electric vehicles by 2025 to increase its annual electric vehicle sales to more than half a million – equivalent to just over 10% of total sales in 2019. The brand currently offers two electric vehicles, Kona Electric and Ioniq Electric.
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