Hyundai cars will act in filmsMay 29, 2020
Hyundai and Sony have signed a new partnership agreement, which refers to the close cooperation of companies in various projects in the coming years.
Sony’s new films will feature the latest automaker models and technologies, and Hyundai’s new models will appear in five future Sony films. It is worth noting that earlier the Audi brand was awarded this honor, which was featured in various films of the Marvel universe.
Now Spider-Man will have to transfer from German cars to Korean. The sequels of the famous film are scheduled for October 2022 and November 2021. In addition, Hyundai cars will appear in the film “The Unknown: Luck of Drake” (Uncharted, July 2021) and two more films, which will be determined later.
Hyundai says the new deal “will offer a wide range of opportunities” for both companies. Including the use of Sony’s intellectual property for marketing content and entertainment purposes. They will also “collaborate on infrastructure” and concepts for Sony films, and will “jointly create visual reality and gaming opportunities.”
Although the latest Hyundai models will be the bright stars of the deal, the partnership will also enable Hyundai to advance its vision of “future-oriented mobility in the future.” At the beginning of this year, Hyundai introduced this concept at CES, along with its prototype quad-rotor air taxi (helicopter), which it launched with Uber.
So far, both Hyundai and Sony have kept secret the details of their agreement. We also do not know how Hyundai will participate in any of the new films about Spider-Man, although this can be judged by the film “Spider-Man: Far From Home”. In this film, SUVs Audi E-Tron, Audi A7 and Audi Q8 appeared on the screen. In the next film, these will be Hyundai models.
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