Hyundai applied for the registration of the name StyxJuly 25, 2018
According to the auto edition AutoGuide, South Korean automaker Hyundai a couple of days ago filed an application for the registration of a new trademark Styx – it is reported that the application was filed with the European Intellectual Property Office.
Anyone who was born before 1985 knows this Styx name is not at all related to cars from South Korea – it has much more in common with the progressive rock band of the 1970s from Chicago (USA). But regardless of whether there is any connection between this group and Hyundai’s new name, it’s unclear, but the fact that we recently applied for a new brand for Europe was very intriguing, to say the least.
Unfortunately, so far there is no data on how the new name will be used – representatives of Hyundai do not really want to disclose any details about this product name.
The only thing that we managed to find out at the moment is the fact that Styx will be associated with automobile “goods and services” – does Hyundai plan to create a single service center for Europe?
Perhaps, but not a fact. At the moment, it is known that there is some mysterious car in reserve at the South Korean automaker, in particular, specialists from Hyundai N, the sports division of the South Korean company, work in it. Some foreign sources say that this car could be a two-seat model with an average power unit layout. However, there is a possibility that it could be a super-sedan or even a “crazy” hatchback. Will there be supercars for the automotive markets of Europe under the new Styx brand? – it is not yet clear, but why not.
Finally, we note that so far there is no data as to whether the Styx product name will sound outside Europe.