Hyundai and National Geographic arranged virtual tours by electric cars to 3 national parksMay 2, 2021
Hyundai has partnered with National Geographic to offer augmented reality capabilities. Through this project, families from all over the world will be able to explore three national parks.
Motorists will be able to take excursions to the US national parks: Yosemite, Smoky Mountains and Zion. Guided tours will highlight science, geography and history.
To educate people around the world, the auto giant teamed up with National Geographic to organize science, geography and history lessons in three of America’s most famous national parks. A passion for technology and greener mobility made this the perfect opportunity to include three adventure-ready electrified vehicles: the Santa Fe HEV, Tucson PHEV and the all-electric Ioniq 5.
Tours are available on the National Geographic website. There are currently two modes available: Parks 360 and AR Anywhere. Users from different countries can use the phone to look around in the virtual version of the national parks.
In Parks 360 mode, you can click icons that provide users with additional information about the park. Launched on Instagram, AR Anywhere lets you take virtual selfies while climbing or explore the park in augmented reality with a voice-over introducing the park.
“By combining technology with creativity, we offer audiences immersive ways to explore some of the most impressive national parks, whether at home or in person,” said Disney’s senior vice president of advertising sales.
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