Honda may revive the Honda CR-ZAugust 4, 2020
The latest trademark of the Japanese automaker came as a huge surprise for fans of the brand: a forgotten model may return to the market.
The Honda CR-Z hybrid hatchback was sold from 2010 to 2016, but became an unfortunate spiritual successor to the original CR-X. According to a recent filing with the U.S. Patent and Trademark Office on July 29, 2020, the CR-Z could re-enter the 2021 lineup, which will undergo many changes and will lose the Honda Civic coupe and Fit hatchback.
If the CR-Z returns in the same quality as before, it could be an exciting and affordable Fit replacement for an American audience that doesn’t accept a model aimed at the Japanese and European markets. But the new CR-Z may be completely different from what came before.
Honda eventually discontinued the CR-Z in 2016 due to low sales associated with growing consumer interest in crossovers. Honda would be wise to create the CR-Z entirely as a hybrid coupe-crossover based on the HR-V or CR-V with elements of the Honda Insight hybrid styling. Such a “creation” would be an excellent competitor for the new Toyota Venza, which is essentially a more luxurious and stylish version of the popular RAV4.
However, it is not clear why Honda applied the name CR-Z to the brand. It is possible that the CR-Z will return as a hybrid or electric “charged” hatchback, very similar to the Honda E. A sports model with a Si or Type R prefix would be even more desirable. Honda is expected to keep us updated on CR-Z related news and announce changes when the time is right.
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