Honda accelerates the pace of electrification in EuropeOctober 23, 2019
Branding “e: Technology” will be used on all electrified models.
Honda has accelerated its electrification strategy in Europe by promising to electrify its entire range of cars by 2022, and not by 2025, as previously announced. The Japanese manufacturer plans to release six electrified cars over the next 36 months in Europe, led by the Fit hybrid shown earlier today. The CR-V already has a hybrid powerplant, like the NSX supercar. The Honda e – electric compact car will also be available to customers next year. The next in line for hybridization is expected to be Civic and HR-V.
Honda will use the new global e: Technology branding for all of its electrified models, including motorcycles and other non-automotive products. The acceleration of electrification plans is due to the fact that Honda must comply with the 2021 emission standards, according to which manufacturers will face heavy fines if they can not reduce the average CO2 as quickly as possible. Tom Gardner, senior vice president of Honda Motor Europe, claims that Europe is now a leader in this area.
“The pace of changes in regulation, the market and consumer behavior in Europe means that the shift towards electrification is happening here faster than anywhere else in the world,” – Gardner said in a press release.
A subsidiary of Honda Energy Management also received support in collaboration with European energy supplier Vattenfall. This will allow the brand to present what it claims to be the world’s first flexible energy contract specifically designed for electric car owners in Europe.
The contract will prove the use of renewable energy sources and will allow charging electric cars at the most economical time of the day. He will appear for the first time in the UK and Germany next year. At the same time, the company introduced a new bi-directional charger that can charge an electric car while delivering electricity back to the network.
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