Harley-Davidson to create separate LiveWire sub-brand for electric motorcycles

Harley-Davidson to create separate LiveWire sub-brand for electric motorcycles

May 13, 2021 0 By autotimesnews

There is currently only one LiveWire electric motorcycle produced under the Harley-Davidson logo. The brand plans to make an independent sub-brand out of this name.

The fact that the Harley-Davidson company has decided to seriously engage in the electrification of its model range and even conceived to entrust this matter to a special brand, writes the foreign edition of Autoblog. With the new project, the Americans are going to take a leading position in the still completely new market for electric motorcycles.

In addition to bikes, under the LiveWire brand, Harley-Davidson is actively pursuing new technologies needed to create electric motorcycles.

The newly minted brand will have its own showrooms in various American cities, where they pay special attention to environmental concerns. Americans are planning to sell electric motorcycles “online”. The firstborn of the new electric sub-brand is promised to be presented on July 8 this year. In the meantime, all information about the future novelty is classified.

Recall that the current Harley-Davidson LiveWire was talked about back in 2014, but the first deliveries had to wait for several years.

Commercial motorcycles fell into the hands of customers only in 2019. Such an electric bike, capable of accelerating to a hundred in just three seconds, is equipped with a 150-horsepower electric motor and a 15.5 kWh battery. The motorcycle will travel about 250 kilometers without recharging. In the home market, prices for the model start at $ 29,799