Haima will try to revive sales with the help of a new compact vanNovember 24, 2019
At the international auto exhibition in Guangzhou (China), a production version of the Haima 7X van was presented.
Haima brand continues to lose customers in the home market since 2017: then 136 963 cars were sold, which is 35.5% less than a year earlier. Last year, indicators fell another 34.8%. In the summer of this year, sales of the 8S crossover, which copies the design of the Korean Hyundai Santa Fe, started. However, this did not affect the fall of the brand: in January-October, only 9086 Haima cars gained owners. This result is 9 (!) Times less than last year. By the way, 8S accounted for 4036 units, i.e. almost half (45%). It is not surprising that the next new product will not have to wait long: the company is preparing to launch the 7X compact van.
Haima 7X was created based on the VF00 concept, which the brand presented at the 2018 Beijing Motor Show. The serial version of the model came to photo spies in July of this year, and now the compact van was brought to an exhibition in Chinese Guangzhou. This car has head optics with so-called “eyebrows” and LED daytime running lights, the side mirror housings are painted in body color, and the large concave radiator grille in black has narrow chrome vertical wedges that diverge from the center to the sides. The feed is two-tone, the lights are horizontally elongated (they go from the sidewalls to the fifth door).
The new compact van is positioned as the next generation Haima Family F7 (the inscription Family, by the way, is visible in the lanterns). The dimensions of the serial 7X are the same as those of the VF00 concept: the length is 4815 mm, and the distance between the axles is 2860 mm. Note that the current F7 is 4770 and 2800 mm, respectively.
The car interior is designed for seven, the layout of the seats is 2 + 2 + 3. The car has a virtual dashboard, which is visually combined with a large-screen multimedia system located in the center.
At the heart of the Haima Family F7 is the old Mazda platform. It is still unknown whether the new van has retained the Japanese base or whether the 7X is built on the platform of its own development by the Chinese automaker (like the Haima 8S crossover).
According to preliminary data, the compact 7X will be equipped with a 1.6-liter gas turbo engine with a return of 194 hp and a maximum torque of 293 Nm. He will be offered a six-speed automatic. The current F7 is available with a 165-horsepower supercharged 1.5-liter engine (220 Nm), which is aggregated with either 6-speed automatic or 6-speed manual transmission.
Sales of new items on the home market should start before the end of this year. Prices have not yet been announced.
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