Great Wall will focus on pickups. Will Ford and Toyota have a worthy competitor?August 30, 2019
The Chinese automobile company Great Wall Motor Ltd plans to focus its production on pickups. The goal of the concern is to reach the third place in the world in terms of pickup sales since 2020.
To conquer the rating, the Chinese company has an excellent budget model, Cannon, which is included in the P-series model line. The pickup truck was created on the P71 platform, developed directly by the company itself. It is noted that this platform is quite light, but very strong at the same time – this gives high indicators of economy and reliability of the car. Great Wall claim that customers will have 100 options for choosing a complete vehicle for their own taste. There will be a choice between interior and exterior designs, as well as a choice of technical parts.
The Chinese company at the same time decided to update its own logo. Recall that the Great Wall logo was previously depicted on the Great Wall logo. However, now the logo in the form of an inverted drop is installed on the radiator grill.
It is not yet known about the strategy of Great Wall subsidiaries in the market, but it is likely that most concerns will continue to produce low-cost sedans, crossovers, premium cars and other types.
It is also worth noting that the first company in sales of pickups is the American company Ford Motor, and the second place is rightfully given to Toyota Motor.
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