Great Wall: the creation of a “pick-up” brand and the debut of a new flagshipSeptember 28, 2018
The portfolio of the Chinese company Great Wall Motors has four brands: the “crossover” Haval and Wey (Wei is positioned as a “premium”), the brand Ora (under it will produce electric cars), and the Great Wall itself. Under the last brand, today produce a sedan Voleex C30, pickups Wingle 5 and Wingle 6. Previously, with the logos of the “Great Wall” also produced all-terrain vehicles (subbrand Hover), which became “billets” for Haval models (independent models for Havail appeared later). Now, as Chinese media report, Great Wall has become a separate brand – only pick-up trucks will be produced under it. There is no data about the fate of the “four-door” Voleex C30 yet, apparently, it will be removed from the conveyor.
According to local media sources, by 2020 Great Wall is going to occupy 40% of the pickup truck market (probably only China), and also increase sales of such cars to 200,000 units. Note that at the end of last year, more than 115,000 pickups of the Wingle family were sold in the Celestial Empire.
In the framework of the presentation of the new strategy, the Wingle 7 frame truck was presented, the Autohome edition shared the photographs of the model. In the line of a separate brand Great Wall Pickup, he will take the position of the flagship. Wingle 7 will be offered in two versions – standard and elongated, both – with a double cabin.
The “short” version of the Wingle 7 is identical in size with the restyled junior pickup truck Great Wall Wingle 5 (such a machine has a Euro prefix in its name): length – 5095 mm, width – 1800 mm, height – 1760 mm, wheelbase – 3050 mm. The dimensions of the cargo area are also identical: 1380 × 1460 × 480 mm. The length of the “stretched” modification is 5395 mm, which is 10 mm longer than that of the previous flagship – Wingle 6. The wheelbase of the extended Wingle 7 is 3350 mm (+150 mm compared to the “six”). The width and height are the same as in the “short” version (the same indicators for Wingle 6), the dimensions of the cargo area: 1680 × 1460 × 480 mm (Great Wall Wingle 6: 1545 × 1460 × 480 mm).
The Great Wall Wingle 7 engine got from younger pickups – in China, the new product will be available with 2.0 turbo diesel (factory index GW4D20D) with a capacity of 143 hp. (315 Nm). According to preliminary information, like the rest of the Great Wall pickups, the engine is combined with a six-speed manual transmission. Drive – rear or full. Prices and date of start of sales have not yet been named. The former flagship – the pickup Wingle 6 – in the China today costs from 99,800 yuan.
The plans of the Great Wall Pickup include the release of several more new models, including an electric truck. However, the exact dates have not yet been announced. In addition, the brand intends to continue to supply pickups to foreign markets, in particular, Wingle 7 in the future should appear in Australia. It is possible that the export version will have another “filling”.