Geneva Motor Show 2021 may be in jeopardyMarch 28, 2020
The outbreak of the coronavirus pandemic forced the organizers to cancel the largest car dealership in Europe, and car manufacturers had already begun to think about the event next year. British brands Aston Martin and Bentley may decide not to participate.
In the future, major exhibitions, such as the Geneva Motor Show, may not be needed by automakers to present their new products to consumers. They are “absolutely not necessary to attend,” said Bentley CEO Adrian Hallmark. At the same time, Andon Palmer from Aston Martin also agreed with this opinion.
Nevertheless, it should be borne in mind that the statements are unlikely to be final, since there is almost a year before the next show in Geneva. For such a long period of time, everything can change.
The COVID-19 pandemic can dramatically change the way large automakers introduce new models. Special events that, for example, were conducted by GM and Tesla to present their Chevrolet Corvette C8 and Tesla Cybertruck, give companies a lot of freedom. They allow planners to control things like date, location, and guest list.
The time decision comes with an added advantage because potentially more people are paying attention to the debut. During car dealerships, each company displays a limited number of models, and this may mean less public attention.
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