Genesis’ first electric crossover to debut in JuneOctober 29, 2020
After the photo spy spotted the Genesis JW electric prototype with cameras instead of side mirrors and “double-deck” optics, it became known when the premium model based on the E-GMP platform was released. It will follow the Hyundai Ioniq 5, which is expected in January 2021, and also after the Kia EV, which will hit the market in April 2021.
The car spotted by photo spies is the first production prototype of the JW E-GMP, which, despite the dense camouflage, shows the corporate design of the front and rear optics. Since the front grille is completely closed, it is difficult to confirm whether the model will receive the same “Crest” grille or whether a new interpretation of this element will be presented. The prototype data sheet shows that this electric vehicle has four-wheel drive.
Even though the Genesis electric crossover is smaller than we thought, it can easily compete with premium electric SUVs like the Tesla Model Y, Mercedes-Benz EQB and Audi Q4 E-Tron thanks to its unique design. It is worth noting that this car differs from the existing Genesis GV series. Through the electric JW, Genesis aims to demonstrate its advanced technology and high profitability.
It is because of the potential of this segment that Genesis has chosen its own JW model as the main new vehicle to expand the premium EV market. Tesla is currently leading the premium electric SUV market with the Model X and Y, but there are not many competitors. Tesla is only being chased by Mercedes, Audi and Jaguar with their own electric SUV models. Electric SUVs from BMW and Porsche are still in development.
The electric Genesis JW uses E-GMP, an electrification platform developed by the Hyundai Motor Group that will increase cost competitiveness through use in vehicles such as Hyundai Motor’s NE EV (45-style electric vehicle) and Kia CV EV (based on the concept Imagine from Kia), which will appear next year. E-GMP is designed for long distance driving. The battery capacity varies depending on the vehicle class and the target is 500 km or more.
Genesis JW supports ultra-fast charging: up to 80% of the JW EV can be charged in 20 minutes. Hyundai Motor Group plans to install a 350 kW ultra-fast electric vehicle charger in major cities this year. The JW EV’s annual production target, which will begin mass production next June, is 22,000 units.
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