General Motors will sell new Corvette not under the Chevrolet brandAugust 24, 2020
The eighth generation sports car will enter the Australian market under the GMSV brand
General Motors has officially confirmed that the new Corvette will not be sold under the Chevrolet brand in Australia. In the Green Continent, the sports car will go on sale under the General Motors Specialty Vehicles (GMSV) label, becoming one of the first models under the new brand. The GMSV Silverado and Tahoe will enter the market in the future.
The General Motors concern will need a new brand after the Holden brand ceases to exist. The new GMSV brand has already been patented, and in 2021, the American auto giant plans to re-name its Holden and HSV dealerships in Australia. In addition to the new Chevrolet Corvette C8 under the GMSV label, the Tahoe and Silverado SUVs will be on sale, and the delivery of electric cars Hummer and Cadillac under the same brand is planned in the future.
It can be assumed that the GMSV lineup will fundamentally differ from the American General Motors models only in the position of the steering wheel. However, for some models, including the Corvette C8, the changes may be more serious – for example, they intend to certify a sports car according to a stricter environmental standard.
Outside Australia, right-hand drive Corvettes are already available for order: the sports car can be purchased by fans from the UK and Japan, although deliveries of the two-door will begin only in the spring of 2021.
Australian customers will have to wait longer: due to the coronavirus pandemic, Corvettes under the GMSV brand will not be available until the end of 2021. General Motors is not officially commenting on the delay in Corvette deliveries and is not disclosing the full range of models that will be available in Australia following the departure of the Holden brand.
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