General Motors may create a new brand

General Motors may create a new brand

July 27, 2020 0 By autotimesnews

The new brand should replace Holden, which has ceased to exist in Australia.

General Motors may soon register a new brand in Australia. Previously, GM was represented in Australia by the Holden brand, but the relationship between the companies has been difficult. As a result, GM closed operations for Holden dealers in February this year and is now looking for new routes to stay in Australia.

It became known that General Motors is already trying to register a new trademark in Australia. On June 29 and July 3 this year, IP Australia received two applications for the names GM Special Vehicles and GMSV. There is no direct information that the new brand will be an automobile brand.

The application has been submitted for the implementation of a wide range of services and products – these may include vehicles, cars, boats, engines, bicycles, airplanes, trucks, buses, as well as parts and accessories for all of the above.

However, there is no doubt that the new brand is being created specifically for the sale of machines.

Therefore, GMSV can continue the business started by Holden. Recall that it was this company that brought right-hand drive Camaro and Silverado models to Australia.