Geely will appear in the US and Europe under the brand name Lynk and CoOctober 5, 2016
In Berlin, 20 October Geely will present new brand Lynk and Co. With him the Chinese group is going to enter the European and North American markets.
Lynk and Co is positioned as a premium brand entry-level. The Chinese are going to offer stylish cars at an affordable price.
Emphasis in Geely plan to do in the eco-technology and Internet applications, because the target audience of the brand – the youth. Interestingly, business strategy Lynk and Co uses the experience of promotion in the West major Chinese network of clothing stores.
The first model Lynk and Co help create partners from Volvo. Let us remind, Geely bought the Swedish brand in 2010. Known and its details – it will be a compact crossover. Build it on MCA platform. It will also use the new crossover Volvo XC40.
Following the crossover Lynk and Co will be a new sedan also created MCA platform. New Geely will also receive a hybrid version, and since there will be electric cars. Leaders of the Chinese group hopes that in the future the new brand models will even be able to compete with Lexus and Tesla.