Geely Launches China Online Sales ServiceFebruary 25, 2020
Chinese automaker Geely is launching an online sales service in China, as well as a delivery service, helping customers buy cars without leaving their homes.
This is a strategic move that is expected to increase sales, as the recent outbreak of coronavirus has largely deterred people from visiting car dealerships. Buyers can order and customize their new cars on the Geely website, as well as arrange a test drive, starting at the consumer’s home address, as agreed with local dealerships.
According to Geely Executive Director Victor Young, an online sales strategy can enable car manufacturers to directly interact with customers through sales and marketing and help them gain experience if they choose to continue to do so in the future.
Geely has used third-party online sales platforms in the past, but this is the first time a brand has been selling cars through its own website. In recent weeks, other automakers such as Tesla, BMW, and Mercedes have also begun actively promoting their products over the Internet, as Chinese authorities warn people to stay away from public places.
In the first 16 days of February, passenger car sales in China, the largest car market in the world, fell 92% from the same period last year. In February, Geely’s production was about a third of its normal monthly output, but about 90% of workers are reported to return to their stations by the end of the month.
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