Geely changed the logoJanuary 21, 2021
In honor of its 35th anniversary, the Chinese automaker Geely has slightly changed its logo, making it blue.
Geely began using a redesigned logo to celebrate the 35th anniversary of the Geely Holding Group. True, the redesign was insignificant – the font and color changed. Autohome reporters called it a step into the future “with a more professional attitude.”
In terms of color, the “starry sky” is just one of the many shades of gray. But he was preferred to blue for a reason. As conceived by the designers, it simultaneously symbolizes inclusiveness, simplicity and a neutral approach to work. And this, in turn, is the key to the long-term development of the company. In addition, gray is allegedly associated with high technology, the universe and research. And, importantly, it never goes out of style.
Interestingly, the logo has changed without extensive media coverage of the event. But the company willingly answered journalists’ questions about the changed logo, claiming that they made it themselves.
Recall that the other day Geely showed the first images of its new crossover Geely KX11, built on the Volvo platform. The newest car is based on the CMA trolley, on which the Geely Tugella crossover and Preface sedan are based, as well as the Volvo XC40 crossover. In addition, most models of the Lynk & Co. brand will later be built on the same platform.
Judging by the published images, the KX11 crossover will receive a proprietary grille, LED headlights and a massive front bumper. According to preliminary data, the new product will become the largest crossover in the Geely lineup. There are no images of the interior yet, however, according to preliminary data, Geely KX11 will receive three screens, one of which will become the dashboard, and the other two – displays of the multimedia system.
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