Former Audi CEO appointed Genesis executiveOctober 13, 2019
Marc Del Rosso, after his sudden resignation from the presidency of Audi of America in May, reappeared with one of its competitors, the luxury brand Genesis.
Del Rosso was appointed CEO of Genesis Motors North America starting October 21st. He will report to the executive director of Hyundai Motor Co. and North American CEO Jose Munoz. He will also report to Hyundai’s global headquarters in Seoul.
Erwin Rafael, who led Genesis, will continue to serve as chief operating officer of Genesis Motor America. He will be responsible for Genesis strategy and operations in the United States, including sales and marketing.
“Although Genesis is the youngest luxury automotive brand in the industry, having separated from its parent company Hyundai less than four years ago, it is rapidly gaining momentum,” Munoz said in a statement. “Given Mark’s proven track record and his extensive experience working with leading luxury brands, I’m fully confident that Genesis Motors North America will be able to accelerate its growth and rise to the top of the segment.”
Compared to well-known luxury brands, Genesis is a player with little sales in the United States. However, armed with a lineup of just three sedans, U.S. sales grew 67% to 14,909 cars in the first nine months of 2019.
Part of this increase is due to the fact that Genesis is rebuilding its dealer network. In the early days of Genesis, Hyundai dealerships could sell and service luxury cars. However, Genesis wanted to offer customers separate stores. Since this year, the dealer network is actively expanding and already has about 400 centers.
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