Ford’s new head promises more affordable carsOctober 2, 2020
American Ford has a new CEO. According to him, the automaker will continue to take steps towards the electrification of its model range and the development of autonomous systems. In addition, more affordable models from Ford should appear in the near future.
Ford Motor Company has a new CEO and today is his first official working day. Jim Farley has a positive track record with Ford since 2007. As Mr. Farley said in a recent interview, “The automaker is committed to providing customers with what they want.” Part of this “formula” is to provide more affordable models for North American buyers.
This is primarily about lower prices for new cars.
In addition, Ford will equip its models with more advanced safety technologies and driver assistance systems.
This is all part of Ford’s plan to achieve a stable adjusted pre-tax profit of eight percent, which also includes, among other things, sending more cash to profitable segments and expanding its commercial business.
“Over the past three years, under the leadership of Jim Hackett, we have made significant progress and opened the door to becoming a dynamic, profitable growing company,” said Mr. Farley. “We are going to attract buyers with new technologies and more affordable prices for our vehicles than before.”
More interesting in the announcement by the new Ford director for motorists is that Ford will add more affordable vehicles to its lineup and provide customers with what they want. That is, it could signal a resurgence in the production and sale of sedans and hatchbacks for North America. However, Ford’s focus will be on the popular crossovers, SUVs and trucks.
Not so long ago, AutoTimesNews wrote that Ken Block is selling a 600-horsepower Ford Focus RSX sports car from Dzhimkhana. The rally Ford Focus RSX, which was filmed in Jimkhan Ken Block’s YouTube videos, was up for auction at Barrett-Jackson today, October 1.
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