Ford will abandon the sedans in favor of crossovers and pickupsApril 26, 2018
The company Ford announced changes in the line of models for the North American market. According to the new plan, the manufacturer will abandon the majority of sedans and hatchbacks in favor of crossovers and pickups. By 2020, only the Mustang and Focus Active will remain of the road cars.
Due to a decline in consumer demand and profit, Ford management decided not to invest anymore in the development of the next-generation triaxers. In a few years, up to 90 percent of the model range of the brand will be represented by pick-up trucks, utilitarian and commercial vehicles.
In addition, the manufacturer is considering the possibility of producing cars with a high fit and spacious interior, but not falling into any of the segments represented.
The strategic plan also provides for the phased equipping of the most popular models – the F-150, the Mustang, the Explorer, the Escape and the Bronco – with hybrid power units – and the mass production of a new generation of electric vehicles. The first in the line of cars on electric traction will be a charged all-terrain vehicle. In total, by 2022, Ford plans to present 16 electric models.
Now the Ford line in the North American market consists of Fiesta, Fusion and Taurus sedans, the C-Mac compact car, and the Focus hatchback. However, they are not as popular as, for example, the F-series pickups – 896 764 copies sold – or Escape crossovers, which were sold 308 296 in 2017. For comparison, the Fusion sales amounted to 209 623 copies, which is 16.1 percent less than in 2016.