Ford shares good statistics on orders for the Bronco SUV

Ford shares good statistics on orders for the Bronco SUV

September 27, 2020 0 By autotimesnews

The American company released confident that most of the pre-orders it received for the next-generation Ford Bronco SUV will eventually translate into actual sales. Production of the first batch of SUVs will be completed by the end of the first quarter of 2021.

As representatives of Ford have said more than once, the new generation of the Bronco SUV is in fairly stable demand. The novelty was presented earlier this year. According to the automaker, there are many pre-orders with refundable deposits received so far. Although, of course, not all completed orders will eventually turn into sales

According to Automotive News overseas, Ford reached out to its U.S. retailer via video to highlight the process of distributing the highly anticipated Ford Bronco to its dealerships.

Prototypes of the SUV are already under construction at the company’s Michigan assembly plant, and Ford has already announced that a dedicated website dedicated to the Ford Bronco will be launched by October to provide all the necessary information about the new product. By December and early January next year, Ford wants dealers to ask their customers to transfer their refundable $ 100 deposit, thus confirming their intention to buy an SUV. Ford also announced that the first batch of Ford Bronco will be fully ready by the end of the first quarter of 2021.

More than 75% of the so-called refundable deposits will be converted into sales, according to Mark LaNeve, Ford’s vice president of marketing, sales and service. He also expects conversion rates to drop for people who have to wait longer for their Bronco SUV.

The distribution of SUVs to dealerships will depend on previous SUV sales, market size and number of orders converted to sales. “We are really trying to ensure a fair distribution process between our dealers,” said LaNev. “We have dealers who will receive hundreds of Bronco in 2021. Larger dealers with more pre-orders received will generate the largest distribution, but we will try to take care of every dealer who has at least one pre-order received. “

Not so long ago, AutoTimesNews wrote that Ford published a teaser for a Bronco Warthog with 37-inch tires. The press service of the Ford company has published a very interesting post on its page in the social network Twitter. There was also a photo of a camouflaged SUV prototype with huge 37-inch off-road tires.