Ford renews Thunderbird trademarkJanuary 20, 2021
The American company Ford has filed a new trademark application for Thunderbird with the United States Patent and Trademark Office. But that doesn’t mean a new Ford Thunderbird is coming soon.
As early as January 13, Ford applied for the Thunderbird trademark, which can be used for “cars, namely concept cars; four-wheeled vehicles ”. Automakers often use trademarks before they even come up with a potential car for themselves, as it’s just a way to save those names for possible future use.
Regarding the Thunderbird name for Ford, the American brand may have applied for a new trademark to prevent other companies from claiming the name. Ford is reported to have renewed the brand several times in recent years, most recently in 2016.
Mentioning “concept cars” in the filing may also indicate plans for a concept car (assuming dealerships ever return), but not a full production model.
Thunderbird has taken many forms over the decades. Starting in 1955, the Thunderbird was introduced as a two-seater sports car, then it evolved into a more comfortable “personal luxury car” and then into a special NASCAR with an aerodynamic body. After a short hiatus, the Thunderbird returned for the 2002 model year with a retro look. Despite the initial hype, this version did not last long. It was discontinued for the 2005 model year, and the name Thunderbird has not been used since.
Unlike many other iconic nameplates, Thunderbird has always changed with the times. With the electric Mustang Mach-E, Ford also demonstrated that it’s not afraid to reuse classic names. So maybe Thunderbird will return in yet another new form.
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