Ford not happy with low sales of updated crossover Explorer

Ford not happy with low sales of updated crossover Explorer

January 8, 2020 0 By autotimesnews

The leadership of the American brand blames the low costs of a new generation of full-sized Explorer problems associated with the costs of organizing the production of this model.

In April 2018, Ford announced that it would abandon the production of sedans in favor of crossovers, SUVs and trucks. This plan implied the appearance of a model vital for the automaker – the full-size crossover 2018-2019 Ford Explorer model year. Nevertheless, gross errors in the organization of mass production, the updated crossover led to a decrease in sales. In December 2019, Explorer sales fell by almost 15 percent, and overall, sales declined by 26 percent compared to 2018.
   
In an interview with the Chicago Tribune, Ford spokesman Kelly Felker said the “ramp-up” of the Explorer’s mass-production pace was much slower than the automaker had hoped.

 One of the reasons for this is the re-equipment of existing production facilities in the amount of $ 1 billion, which took place before the start of serial production of the new Explorer in June 2019. He noted that repair work leads to a delay in achieving production plans and the necessary level of quality control of assembled cars. Last September it became known that Ford had relocated Explorer 2020 from its Chicago, Illinois plant to its Flat Rock, Michigan plant to solve these problems.

  But still, thanks to the introduction of a number of profitable offers on the Ford Explorer 2020 model year, Ford was able to achieve a 52% increase in model sales in the fourth quarter of 2019 compared with the third quarter of the same year.

Not so long ago, we wrote that there were images of the revived Ford Escort RS Cosworth. A renderer created by an independent artist appeared on the Internet. He introduced a modern version of the rally hatchback Ford Escort RS Cosworth.