Ford explains why it stopped selling its sedans in the USOctober 11, 2020
As part of his recent interview, a Ford spokesman spoke about why sedans have disappeared from the brand’s lineup in the US.
Many people are still wondering what led to Ford’s decision to radically revamp its US model range about two years ago. Then the automaker’s management decided that sedans should be excluded from the price lists, and it definitely looks like this decision will not change. The final nails in the coffin of sedans come in the months leading up to the present moment, when the last examples of the Fiesta, Tauruse and Fusion sedans roll off the assembly lines of the Ford factories.
These models were replaced by crossovers and SUVs.
Speaking to journalists from the online publication Ford Authority, Kumar Galhotra, who is president of Ford North American and vice president of Ford Motor Company, said bluntly: “The key point here is that not only for us, but for the sedan segment itself, for a very long time is in decline, and this decline has been accelerating over the past few years. “
He said the development of each vehicle is an extremely resource-intensive process and must be supported by logistics, suppliers, personnel and factories with costs in excess of billions of dollars. “We just do not want to invest in that market segment that is not in demand”
More recently, Ford has focused on crossovers and SUVs – the Bronco, Bronco Sport, the electric Mustang Mach-E and the Maverick compact pickup.
Not so long ago, we wrote that the Ford Ranger received an off-road package. Ford on Saturday, October 10th, released the Ranger off-road pickup kit. The package is offered exclusively in the Brazilian market.
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